RegisterTuesday 23 June – 9:30-11:30
What Remains Human? Authorship, Attribution & AI
Register for this event
Tuesday 23 June 9:30-11:30
What Remains Human? Authorship, Attribution & AI
Join Adobe, Monotype and Useful Arts for a breakfast event hosted at the Brands&Culture villa. Featuring a hands-on Adobe Firefly workshop, followed by a panel on creativity, responsibility, and who owns the work.
As AI becomes more capable of generating images, ideas, campaigns, and strategies, the role of people as creators is changing. As machines do more of the making, a harder question surfaces. Who gets the credit?
This panel explores authorship and ownership. Is it in the prompt, the process, the edit, the selection, the intention, or in the judgment? The line between inspiration, collaboration, has automation blurred. Attribution has never been more urgent.
Speakers:
- Phil Garnham – Executive Creative Director at Monotype
- Elley Cheng – CEO and Founder, Useful Arts
- Adriana Vita – AI Artist and Adobe Ambassador
Discussion moderated by Terry Savage, Chairman of The Marketing Academy, Chairman of LIA and Founder of Savages Unlimited. Former Chairman and CEO of Cannes Lions International Festival of Creativity, 2003-2018.
*The conversation is curated by Enter Salon, a new cultural network where interesting people across disciplines find each other.
Register for this breakfast panel here: https://luma.com/8lpkqglv
Breakfast Panel Speakers
Phil Garnham – Executive Creative Director at Monotype
Phil is an Executive Creative Director with many years of experience in the design and engineering of fonts for global brands. Working in collaboration with design studios and global clients, Phil understands the creative and business needs of brands looking to build continuity with type. He’s worked with type and logo clients from day one, building relationships in London’s studio design community. He collaborates with design studios to create alphabets of all shapes and styles. Phil thrives on the creative process—the seed of an idea, populated across letterforms. Creative thinking is hugely important to his design process, as is the integrity of line and curve and the balance of shapes to create a unique identity
Elley Cheng – CEO and Founder, Useful Arts
Elley Cheng is a seasoned executive and board advisor experienced in driving growth and innovation at the intersection of technology, design, and commerce. She is the CEO and Co-Founder of Useful Arts, a nonprofit focusing on workforce impact, authorship, transparency, and the evolving relationship between creativity and AI. Previously, she served as President of Pantone, where she transformed the company from a legacy print business into a high-growth, premium brand offering digital products, services, and global collaborations. Elley also held C-level and executive roles at Shutterstock and Adobe, where she led global strategy, product innovation, and market expansion. She spent her early career in M&A investment banking at Bank of America Merrill Lynch and in management consultant at Accenture.
Elley holds an MBA from the University of Chicago Booth School of Business and a BS in Mechanical Engineering from UC Berkeley. She is also an investor and Board advisor for multiple AI-native startups.
Adriana Vita – AI Artist and Adobe Ambassador
Adriana Vita is a creative director, multidisciplinary artist and Adobe ambassador whose work sits at a genuinely rare intersection of fashion, music and artificial intelligence. Trained in traditional arts and with deep expertise in fashion illustration, she has built a career working alongside celebrities and iconic luxury houses including Chanel and Oscar de la Renta. The creator of award-winning fashion films, she has consistently demonstrated an ability to operate at the highest levels of visual storytelling, long before AI became part of the cultural conversation. Her pioneering AI mixed-media work its distinctive quality - campaigns for brands such as Microsoft Copilot, Selfridges or Palazzo Versace Dubai that have helped set a new benchmark for the field. A RED-EYE contributor and Miami Art Basel exhibitor, her presence extends across both editorial and the contemporary art world. With work showcased in Times Square and at Samsung NYC, and a content creation practice that places her own image and identity at the heart of her AI and mixed-media work, Adriana occupies a singular position: an artist who does not use AI as a shortcut, but as a natural extension of a practice rooted in craft, tradition, and an uncompromising visual point of view.