Brands&Culture NYC

Webster Hall, Nov 5 2026

Agenda

Enquiries

Past Speakers B&C NYC

Clyde McKendrick

President, Nuevo

Resh Sidhu

Global Director, Arcadia Creative Studio, Snap Inc.

Gemma Craven

VP, Brand Marketing & Communications, Everand, Scribd, Slideshare

Dan Salkey

Strategy Partner, Small World

Maeva Bambuck

Producer & Storyteller

Marc Allenby

Co-Founder & CCO, Hijinks

Kahlil Greene

Content Creator, Gen Z Historian

Sara Rezaee

Head of Creator Marketing, North America Edelman

Susan Akkad

SVP, Local & Cultural Innovation, The Estée Lauder Companies

Ana Andjelic

Author, “Hitmakers: How Brands Influence Culture”

Jameka Pankey

Head of Experiential for Artist, Amazon Music

Daisy Alioto

Co-Founder, Dirt Media

Roger Sho Gehrmann

VP, Integrated Partnerships, MassiveMusic

Dan Steward

Senior Cultural Strategist, Strat7 Crowd DNA

Karen Lilley Harris

SVP Marketing, Tequila & Mezcal, Diageo North America

Rah Bhatt

Director, Creative Strategy (Americas), MassiveMusic

Shibani Potnis

CMO, Norseland

Amy Davies

Global VP of Foresight, Virtue

Josh Penny

Director of Social Impact, Hinge

Ramon Soto

SVP, Chief Marketing & Communications Officer, Northwell Health

Jinal Shah

GM & CMO, Zip US

Ben Dietz

Founder, Rangelife

Tracy Doyle

SVP, Brands in Culture, Diageo

Brian Scherman

Head of Creative Production (Americas), MassiveMusic

Jessica Grigoriou

SVP Marketing, Condiments, Unilever

Jim Lesser

Chief Brand Officer, ServiceNow

Jacquelyn Udeh

Co-Founder, WeRepresent

Erica Boeke

Founder & CEO, XP Land

Christina Spoljaric Konig

Head of Client Services, North America, Big Sync Music & MassiveMusic

Jamison Duffield

Global Group Strategy Director, Virtue

Erica Chen

Head of Strategy, Media Futures Group

Casey Lewis

Gen Z Expert & Publisher, After School

Brooks Miller

Executive Vice President, Creator Marketing, Edelman

Chrysi Philalithes

Acting CEO, G Spot & G Ology

Jackie Widmann

VP, Head of Marketing & Commercial, BERO

Theresa Bertrand

Head of Strategy & Planning, U.S., Zeno Group

Thomas Bunn

Global Chief Client Impact Officer, Zeno Group

Allison McClamroch

Head of Brand, U.S., Zeno Group

Kerry Flynn

Media Reporter, Axios

Chris Black

Co-Host "How Long Gone" and columnist, GQ.com

Quay Fox

Group Strategy Director, Virtue

Jess Park

SVP, Chief of Brand & Fan Engagement, U.S. Olympic & Paralympic Committee

Damien Escobar

Emmy-Winning Violinist & Global Chief Music Officer, Havas

Shannon Comstock

SVP of Marketing, Vacation Inc.

Lauren Ingerman

Sr. Consumer Insights Manager, Ads Marketing, Amazon Ads

Nii Lartey

Co-Founder & COO, Dose of Society

Kim Roxie

Founder & CEO, Lamik

Caroline Mayhew Gardner

Head of Integrated Brand Marketing & Experience, The RealReal

Islah Abdur Rahman

Content Creator & Film Maker, Directed By Islah

Genie Gurnani

Speaker / Host, Wish For Genie

Spencer Fox

Advisory Consultant, Brands&Culture

Sam Hornsby

Founder & CEO, TRIPTK

Kirsten Ludwig

Co-Founder, In Good Co

Ashley Levey

Senior Director, Brand Marketing Leader, LinkedIn

Joey Zeelen

Managing Director EMEA, Strat7 Crowd DNA

Chloé Depiesse

Head of Havas GLP-1 Consultancy & Havas Innovation Lab, HAVAS

Carly Zipp

Global Director of Brand Marketing, Amazon Ads

Rob Mayhew

Creative Director & Content Creator

Devin Colleran

Director, Global Brand Tinder

Michael Lee

EVP Executive Creative Director Oatly North America

Kelly Buchanan Spillers

Global VP, Head of Digital & Social CeraVe DMI, L’Oréal

Damon Jones

Chief Communications Officer, P&G

Laurie Lam

Chief Brand Officer, E.l.f. Beauty

Dr Marcus Collins

Advisory Chairman, Triptk

See all speakers

"How can we get our brand into culture?"

(Said by every marketer, ever, since c. 2015)

It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.

What brands do must be enduring, meaningful and sustainable.

Who should attend?

Brand-side marketers

CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.

Agency creatives and strategists

Creative and strategy teams at advertising, PR and communications agencies.

Media platforms and owners

Places where people go to consume entertainment, news and culture.

Why now?

1. Brands are getting it very wrong. The risks are huge. We don’t need to tell you the fallout from brands who’ve misfired-you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy.

2. Because brands and businesses have a once in a lifetime opportunity to make a difference, to solve problems and to make society better.

3. Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.

4. The speed of culture is frenetic and always changing. Marketers must leave the building and see what’s happening from those who are truly leading and shaping culture.

Brands that prioritise cultural relevance drive better growth.

Cultural fluency may form the foundation for modern brands but there’s an implementation gap:

84% of CMOs agree they need to win share of culture, not just share of voice, although 81% agree that there are not enough tried and tested examples of how to do it (Dentsu, 2025).

At Brands&Culture, you’ll see how brands are going beyond the superficial to connect with consumers in ways that are meaningful and enduring.