Brands&Culture London

Ministry of Sound, May 6 & 7 2026

Agenda

Featured Speakers London 2026

Charlie Smith

Chief Brand Officer, NOTHING

Michael Williamson

CEO, Wrexham AFC

Simon Jenkins

Global Head of Creative Intelligence, Spotify Advertising

Ashley Goldie

Senior Media & Content Lead, Personal Care UK&I, Unilever

Ben Foster

Former Footballer, YouTuber and wannabe Pro Cyclist (& Ryan Reynolds BFF)

Georgie Fox

Head of Brand, LOOKFANTASTIC

Carly Telford

Former England Goalkeeper, Commercial Manager, Chelsea FC Women

Selina Sykes

VP Marketing Transformation & Social-First, Beauty & Wellbeing, Unilever

Keely Gough

Managing Director, LOOKFANTASTIC

Peter Gregson

Cellist & Composer

Elizabeth Chew

Senior Director of International Marketing & Promotions, Universal Music Group

Rebecca Jolly

Senior Vice President, Universal Music Group

Ndubuisi Uchea

CEO, Word on the Curb

Cobbie Yates

Costume Designer, Dench Arnold Agency

Bernard Garby

Fashion Broadcaster, Public Speaker, and Media Consultant

Zoë Phenix McCandless

Head of Partner Impact, United Repair Centre

Maisie McCabe

UK Editor, Campaign

Phil Garnham

Executive Creative Director, MONOTYPE

Tim Škrlec

Creative Experience Lead, Sportradar

Lianre Robinson

CEO, The Marketing Academy Foundation

Clyde McKendrick

President, Nuevo

Charlie Copsey

Founder, Underground Fan Club

Tunde Babalola

Record Producer, Future Cut

Darren Lewis

Record Producer, Future Cut

Amerie Tagle

Social Media Freelancer & Aspiring Marketer, The Marketing Academy Foundation

Max Fosh

Creator

Pablo Dopico

Director ad:s Growth, Sportradar

Ashley Wray

Leadership + Performance Coach, ashleywray.co

Garreth Hayes

Senior Marketing Director for UK, Benelux & Ireland, Indeed

Matt Bolton

Co-founder & ECD, MOX

Yraiz Lougheide-Camejo

Senior Creative Strategist, MOX

Sam Williams

Head of Culture & Partnerships, EMEA, JBL

Chris Njoroge

UEA MSc Brand Leadership graduate

Aaron Wallace

Account Executive, AKA UK

Chanté Joseph

Writer, Presenter and Content Creator

David Maclean

Account Director, Edelman

Jo Burford

Head of Creator Marketing for EMEA, Edelman

Charlotte Williams

Co-Founder & Chief Content Officer, Brands&Culture

Will Poskett

Founder, Defiant

Mia Powell

Founder, MAMAMIA

Ali Hanan

Founder, Creative Equals

Zoe Clapp

Founder, Above the Clouds Studio

Victor Bengtsson

CEO, Sidemen Entertainment

Daniel Green

VP International Marketing, Activision Publishing

Destiny Harold

Content Creator, Chip Shop Diva

Emma Franklin-Wright

Senior Director, Entertainment, Burson

Fabian Buggel

Creator, fabiansbeauty

Julia Elsner

Creator, Giulinka

Nick Parnell

Senior Director, Brand, Edelman

Patricia McDonald

Global Chief Strategy Officer, Dentsu Creative

Suzy Socker

Managing Director of Brand, Edelman

Tom Rainsford

Founder, giffgaff, and former Marketing Director, Beavertown

Joy Campbell

VP of Sponsorships, Partnerships & Experiences, Mastercard UKI

Lizi Hamer

Executive Global Creative Director, Octagon

Jaime Bivona

Vice President, Octagon

William van Rest

Managing Director, JEM Media Ventures

Mia Balogun

Global Brand Marketing Coordinator, The Walt Disney Company

Danielle Lee

Director of Brand and Marketing, Metro Bank

Annika Spitz

Team Lead Community Experience, cosnova

Charlotte Kernohan

Director of Brand, Jet2

Dr Varaidzo (Vee) Kativhu

Girls’ Education Activist & Founder, Empowered By Vee & UN Young Leader

Gracie Schram

Head of Strategic Creator Initiatives, Epidemic Sound

Ibrahim Kamara

CEO & Co-founder, GUAP

Mark Murray Jones

Chief Strategy Officer, OMD EMEA

Paolo Lorenzoni

VP of EMEA Marketing, Tinder

Nick Wright

CEO, Havas Play

Zara McIntosh

Cultural Commentator & Creator, “Taboo on the Bus”

Sean Tindale

Head of Brand, LEGO Education

Andre Bogues

Acting Global Head of Luxury Culture, Diageo Luxury Group

Joe Bellman

Spoken Word Artist & Storyteller

Gastón Tourn

Chief Growth Officer, Oddbox

Manon Dave

Creative Technologist, AI Futurist & Advisor on Transformational Innovation, BBC R&D

Gareth Morgan

Head of Global Brand, Revolut

James Pearson

Senior Digital Marketing Strategist, Arla Foods

Cheryl Miller Houser

Award-winning Documentary Filmmaker, Creative Breed

Chris Danton

Co-Founder, IN GOOD CO

Patrick Boyce-Apps

Head Of Marketing, Ladbrokes

Laura Ranzato

Executive Director, Clean Creatives

Jelle Mul

Senior Marketing Manager, EMEA, Patagonia

James Kirkham

Founder, ICONIC

Katie Jackson

CMO, Channel 4

Steve Dool

Senior Director, Brand & Creative, Depop

Kerttu Inkeroinen

CMO, Lucky Saint

Ruth Hooper

CMO, WSL Football

Naomi Walkland

CMO, Motorway

Joanna Delaney

Head of Strategy, Pepsico

Izzy Macdonald

Global Cultural Insights Capability Leads, Pepsico

David Edwards

Clash of Clans Marketing, Supercell

Katherine Melchior Ray

UC Berkeley Marketing Faculty / Author

Sandie Dilger

CMO, Proper Snacks

Oyin Akiniyi

Global Brand Director, Chivas Brothers

Raf McDonnell

Agent & Founder, Talent & Brands

See all speakers

Registered for London 2026? Here’s what to do next 👇

If you’ve got your ticket, your next step is to download the official event app — it’s essential for entry on the day.

How to get set up:

Download the app using the QR code opposite
Log in using your unique registration code (sent via Brella — check your spam/junk folder just in case)

What you’ll find inside the app:

Full event agenda and speaker line-up
Your personal QR code for event access
Booking for VIP sessions + morning & lunchtime soundbaths
Attendee list for networking and setting up meetings
Real-time event updates
Wi-Fi details (no more hunting around on the day)

Missing your code?
If you haven’t received your Brella registration code after checking spam and ensuring your company hasn’t blocked emails from @brella, please contact melyka@brandsnculture.com and it will be resent to you.

Registration opens: 8:00am Wednesday 6th May

Ministry of Sound
103 gaunt Street
London
SE1 6DP

Registered for London 2026? Here’s what to do next 👇

"How can we get our brand into culture?"

(Said by every marketer, ever, since c. 2015)

It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.

What brands do must be enduring, meaningful and sustainable.

Who should attend?

Brand-side marketers

CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.

Agency creatives and strategists

Creative and strategy teams at advertising, PR and communications agencies.

Media platforms and owners

Places where people go to consume entertainment, news and culture.

Why now?

1. Brands are getting it very wrong. The risks are huge. We don’t need to tell you the fallout from brands who’ve misfired-you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy.

2. Because brands and businesses have a once in a lifetime opportunity to make a difference, to solve problems and to make society better.

3. Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.

4. The speed of culture is frenetic and always changing. Marketers must leave the building and see what’s happening from those who are truly leading and shaping culture.

Brands that prioritise cultural relevance drive better growth.

Cultural fluency may form the foundation for modern brands but there’s an implementation gap:

84% of CMOs agree they need to win share of culture, not just share of voice, although 81% agree that there are not enough tried and tested examples of how to do it (Dentsu, 2025).

At Brands&Culture, you’ll see how brands are going beyond the superficial to connect with consumers in ways that are meaningful and enduring.