Ahmed Iqbal

Iqbal Ahamed is a marketing leader with deep expertise at the intersection of automotive, technology, and culture. As Chief Marketing Officer of the Cadillac Formula 1 Team, he oversees global marketing, brand strategy, fan engagement, partnerships, and the development of the team’s distinctive identity as a new force in motorsport.

Prior to Cadillac F1, Iqbal led automotive strategy at TikTok, where he built the platform’s automotive business into a nine-figure revenue stream. Before that, he served as Head of Global Automotive at X (formerly Twitter), leading OEM partnerships, go-to-market strategy, and automotive product solutions.

He began his career in investment banking at J.P. Morgan before joining Audi of America, where he spent seven years in leadership roles helping drive initiatives across electrification, digital retail, mobility services, and in-car innovation. Today, he focuses on building the Cadillac F1 brand and creating new ways for fans to connect with the sport.