Alejandro Chavetta

Alejandro Chavetta is an Argentinian‑born artist and designer currently serving as the Executive Creative Director of Brand Expression at Adobe – leading the team focusing on global brand systems and creative work across brand experiences, advertising, events, and partnerships. Previously, Alejandro served as Creative Director at Astro Studios, and Dwell magazine, where he led the publication’s visual and editorial direction.

His personal work of mixed‑media collages and generative‑AI compositions has shown in creative spaces across the U.S. and Europe. As part his design and art practice Alejandro regularly designs album covers. He also serves on the board of the Letterform Archive, a nonprofit dedicated to inspiring and educating the public on the letter arts.

The launch of The Gstaad Guy Podcast marked a strategic move into long-form content, positioning him as a credible cultural interlocutor through in-depth conversations with leaders across tech, fashion, media and entrepreneurship. The podcast has accrued more than 30K subscribers since its launch in May 2025. In parallel, Poubel, his hand-painted charm jewelry brand, has grown from a creator-led concept into a tangible lifestyle brand, flipping his traditional satire into a luxury product, appealing both to those who get the joke and those who aspire to be a part of that world. The brand has expanded into multiple international retail partnerships, most notably with Selfridges, Galleries Lafayette and Ounass, translating his commentary on luxury culture into product, community and commerce.