Ali Payne

Alison (Ali) Payne is currently the Chief Marketing Officer for Heineken USA. In this role she leads the brand strategy, consumer engagement and innovation for the iconic Heineken, Dos Equis and Tecate brands. A passionate brand builder, she has a deep understanding of how to build culturally relevant brands delivering engaging experiences across F1, Soccer, College Football and Music. With over 8 years at Heineken, she has also held positions as the Marketing Excellence Director at Heineken NV based in the global headquarters in Amsterdam. In this role she was responsible for leading the global marketing transformation agenda, across brand building, media, data, martech and commercial effectiveness. She was also Global Director of Zero Alcohol Beverages where she led the global expansion of the world’s leading Non Alc beer Heineken 0.0.

Prior to joining Heineken, she was VP of Global Snacks Innovation for PepsiCo. In that role, she was responsible for the innovation pipeline for the world’s largest snacks brands Lay’s, Doritos and Cheetos as well as developing new snacks brands in the premium and healthier snacking categories.  Prior to her role at PepsiCo, Ali served as VP Global Marketing/ Innovation at Kellogg Company. During her tenure, Ali managed the global expansion and pipeline for Special K, extending it into Asia & Latin America as well as stretching the brand across multiple categories including beverages, salty snacks, and frozen breakfasts.

In addition, Ali has served in key marketing roles at Diageo in both Europe and US for Guinness, Smirnoff & Captain Morgan. Ali holds a BA in Commerce from the University of New South Wales, Australia and an MBA from London Business School, UK. She loves to cook and entertain and is always ready for a BBQ with a cold Heineken in hand.