Andrea Garabedian

Andrea Garabedian is the Global Director for Twitch Ads Go-To-Market and Brand Safety at Amazon. With over 25 years of advertising and marketing experience, Andrea is a leader in go-to-market strategy and positioning, branded content, product marketing, and channel marketing, bringing deep, cross-platform media expertise to every initiative. In her current role, Andrea architects strategies that align sales, marketing, and product to accelerate revenue growth, market expansion, and customer retention for Twitch Ads.

As one of the first 50 employees at Twitch, Andrea built the B2B marketing function from the ground up, helping establish livestreaming as a powerhouse in the advertising landscape. She brought Twitch’s advertising story to major industry stages, championing the platform’s unmatched ability to reach and resonate with Gen Z audiences who don’t just consume content, they shape it. Before joining Amazon Ads, she honed her craft on the agency side across iconic CE and CPG brands. Andrea lives in the Bay Area with her husband, two daughters, and PomShi dog.