Charles Besson

Charles began his career in advertising agencies, including Sid Lee and BETC, before joining The Coca-Cola Company in London, where he covered Europe. He joined L’Oréal 10 years ago to help build social listening across the Group, and in 2019 launched an innovative AI-driven project capable of identifying trends up to 18 months in advance. Today, Charles leads Entertainment and Creative Content Acceleration at L’Oréal Group within the global CDMO, shaping the brand desirability of tomorrow through Beautytainment.