Christine Cruz-Clarke

Christine CruzClarke is a consumerfirst commercial leader with more than 20 years of experience building and scaling beloved brands across global markets. She currently serves as the General Manager, Head of Beauty & Wellbeing with Unilever Canada, bringing a deep passion for how brands shape identity, confidence, and the rituals that support long-term wellbeing.

Christine previously served as Vice President, Head of Global Marketing Excellence at Kraft Heinz, where she partnered with teams worldwide to elevate marketing capabilities and lead transformation initiatives focused on media and creative effectiveness. Before that, she was CEO of Balzac’s Coffee, doubling the company’s growth by expanding into retail and restoring profitability through disciplined operational leadership.

Prior to returning to the Canadian market in 2021, Christine led the UK Chocolate & Seasonal Portfolio at Mars, and served as European Portfolio Strategy Director for Mars Petcare.

Renowned for combining large-company discipline with entrepreneurial agility, Christine is a proven brand builder, change agent, and values-led leader who creates energized, high-performing teams.