Register Katherine Melchior Ray
UC Berkeley Marketing Faculty / Author
Katherine Melchior Ray is a global marketing leader with 25+ years building iconic brands across continents. Former CMO at Shiseido (Tokyo) and Babbel (Berlin), with senior roles at Nike, Louis Vuitton, Gucci, and Hyatt. Now she teaches at UC Berkeley’s Haas School of Business. Her debut book, Brand Global, Adapt Local, launched worldwide in June 2025.