Kirsten Ludwig

Kirsten Ludwig is a brand builder, cultural curator, and Co-Founder of IN GOOD CO, a global brand consultancy built for challenger brands that refuse to play it safe. She built her reputation as an influential creative in fashion and retail – with stops at Ralph Lauren, Anthropologie, Fred Segal, and beyond – before launching her own consultancy and leading her prior agency to a WPP acquisition. She co-hosts GOOD THINKING, a newsletter and podcast followed by 17K+ CEOs and brand leaders worldwide, and Lit From Within, a podcast and Substack on high-vibrational living. She also co-hosts Breakfast Club LA and holds a seat in the rooms where culture gets decided – THE BOARD, Sunday Dinner, SUMMIT and Intro. She’s a Forbes contributor, Cannes Lions judge, and a bold voice on LinkedIn with 20K+ followers. She doesn’t just talk about what’s next. She’s usually already there.​​​​​​​​​​​​​​​​