Laura Dyer

Laura Dyer is the Senior Vice President of Global Entertainment and Culture Strategy. She has been the driving force behind some of SharkNinja’s most high-profile brand moments.

Laura has more than 20 years of marketing and communications experience, most recently from Netflix, where she spent nearly a decade in roles of increasing responsibility across the UK and EMEA. She joined Netflix in 2015 as Head of EMEA PR before becoming CMO for the UK market and ultimately CMO for EMEA, a role she held until 2024. Prior to Netflix, Laura held senior publicity roles at Universal Pictures and The DDA Group, building a career rooted in entertainment marketing and brand storytelling.

Laura is a Member of the Academy of Motion Picture Arts and Sciences and a Fellow of The Aspen Institute.