Nick Parnell

Nick Parnell is an accomplished agency leader with nearly two decades of experience across advertising, communications, and public relations. He has partnered with some of the world’s most recognized brands, organizations, and individuals in the world of sport.
At Edelman, Nick leads a multidisciplinary team of more than 60 specialists across paid, owned, and earned media within the agency’s global sports practice. Since joining Edelman in 2019, Nick has led several of the firm’s most high-profile global sport accounts, including ASICS—where Edelman created The Eternal Run, a race with no finish line designed to launch the revolutionary energy-saving Glideride running shoe. The campaign earned a Grand Prix at the 2021 Cannes Lions Festival—the first ever awarded to a PR-led agency—and helped Edelman secure Sport and Entertainment Agency of the Year honours that same year.