Ricardo Aspiazu

Ricardo Aspiazu leads creative strategy, brand design, content, and agency partnerships at Verizon. As the creative liaison for prestigious partners like Apple, Samsung, Google, Disney, and the NFL, he drives the development of highly acclaimed co-branded activations.Ricardo has spent the last eight years playing a pivotal role in the evolution of the Verizon brand, including a celebrated brand refresh in 2024. Under his leadership, Verizon’s work has been recognized on the world’s most prestigious creative stages, including Cannes Lions, One Show, Clios, Webbys, Andys and more.

Prior to joining Verizon, Ricardo spent more than 15 years in advertising between his home country Ecuador and the USA. At esteemed agencies like DDB, JWT, and Dentsu, Ricardo gained experience problem-solving, creating, and disrupting for a range of brands, including Heineken, Johnson & Johnson, and Burger King.

Ricardo holds degrees from Loyola University New Orleans, Universidad de Barcelona, and Baruch College CUNY. He lives in NYC with his husband Robert and their beloved four-legged daughter, Pepa.