Tom Rainsford

Tom builds brands people don’t just like, they love. As one of the founders of giffgaff, he helped take the business from a concept on a single sheet of A4 to a £600m-revenue mobile network and along the way made it the UK’s most-liked mobile brand and a Which? Recommended Provider for over five consecutive years. At Beavertown Brewery, Tom scaled a cult craft beer brand into a category-challenging player growing fame without trading away the brand equity that made it special in the first place. His approach is Brand thinking with teeth, commercial rigour and an eye on what stands the test of time.