Register Xavier Pérez Farrerons
European Head of Marketing Consumer Experience & Media, Nestlé Purina
Xavier Pérez Farrerons is the European Head of Marketing & Consumer Experience at Nestlé Purina, where he leads consumer marketing transformation across more than 30 markets in the EMEA region. As a member of Purina’s European Marketing Leadership Team, he oversees the integration of brand, CRM, media and digital capabilities into a unified growth engine.
Xavier leads an organization of more than 150 marketing professionals and manages a marketing investment portfolio exceeding €20 million. He is responsible for driving consumer acquisition, engagement and lifetime value across the full customer journey, with direct accountability for performance frameworks, KPIs and budget optimization across the region.
With a focus on building connected consumer experiences and delivering measurable business growth, Xavier helps shape the future of marketing at one of the world’s leading pet care brands.